The new Awfully Chocolate store at Senopati is its first in Indonesia, and like all Awfully Chocolatestores worldwide, it looks nothing like a typical cake shop.

Awfully Chocolate is a premium chocolate cake and ice cream boutique with products as unique as its store concept. The appearance of an Awfully Chocolate cake is very deliberate, reflecting on the philosophy that premium chocolate cake should taste great, and look like it tastes.

Awfully Chocolate also manufactures its own premium dark chocolate ice cream - hēi, and like the cake, the ice cream is stripped down to the finest and barest essentials.