Awfully Chocolate is a unique and unconventional chain of chocolate cake and ice cream boutiques. Founded in Singapore in 1998, it has franchise stores in Taiwan and Indonesia, and is set to expand in the region.

Awfully Chocolate cakes are not decorated or displayed as we rely on premium ingredients and taste rather than appearance. But appearance is important to us - we think our cakes beautiful!

Our store appearance follows the same philosophy that the truth is in the great taste, and products should look like they taste. We have a very bold, focused concept, and that is to be THE Chocolate Cake and Ice Cream boutique of choice.

Whether it's how our products, packaging or store design looks, we adhere to the highest quality and design standards